As outcome-based marketing continues to prove itself an invaluable digital marketing channel, marketers are increasingly asking what they can do to optimize their campaigns and affiliate programs as a whole. By determining which KPIs best represent an affiliate campaign’s performance, marketers can understand which aspects of their program need optimizing and what those optimizations could look like.
These KPIs can now be tracked, analyzed, and optimized right in our platform!
We import your quality data, configure your preferred KPI into the system, and allow our proprietary platform to monitor the KPI performance. This performance can be quickly analyzed for optimization possibilities at the partner, source, subid, and traffic type levels.
If your customers perform a valued action after the conversion, eCPE will give insight into how much you are spending per valued action.
How do you calculate it?
Total amount spent / Total number of users who completed the engagement(i.e. event)
If the user spends money on your product, ROAS will tell you how much revenue you earned for every dollar spent on the campaign.
How do you calculate it?
Total amount made on sales / Total amount spent
If the user spends money on your product, AOV will tell you on average how much revenue you earn for every sale.
How do you calculate it?
Total amount made on sales / Number of conversions
Quality data can be sent to our proprietary platform in many different ways mentioned below. Common examples of quality data will be tracking an event that occurs after the paid conversion or tracking how much the consumer spent in sales(i.e. Sale Amount).
If the quality data being shared is an Event occurring after the main conversion, a new event will need to be set up on the Campaign. Follow the steps below.
Note: If the event is going to be tracked via postback/pixel, navigate to the Tracking Codes section of the campaign builder to pull the Event postback and/or pixel.
If the quality data being shared is the Sale Amount, the best way to provide this data is as a macro in the postback/pixel. Sale Amount is used to calculate ROAS and AOV. Follow the steps below.
The growth manager will add the KPI to one or all of your campaigns in our backend platform.
In the Marketer UI this quality data is best displayed in the Drilldown Reports (see screenshot below). These Valid Conversions/Events can also be found in the Clicks & Conversions Report and Dynamic Report.
Our internal growth manager team will have even more access to KPIs via our dynamic dashboards and dynamic reporting via our internal Admin UI. KPI data can be analyzed by Partner, SourceID, SubID, or Traffic Type.
As we drive marketers to pass us back multiple events and quality data, we will add more KPI visibility to the dashboard and reports.